May 11, 2020
6 Aspects Of Your Customer Experience That Can Help You Grow Your Revenue
Originally published on WebEngage.
A focus on providing excellent customer experience is of utmost importance for any business. It helps you build a good reputation, increase your brand value, and most importantly, drive sales. When your customers are satisfied, they keep returning, and stay loyal to your business.
Fact — Increasing customer retention by just 5% can increase your profits by up to 95% — Invesp.
Now, customer experience plays a significant part in your customer retention. But what’s at the centre of this?
Keeping your users happy and attending to them instantaneously when they need you the most. But while that’s something every business knows about today, there’s a second aspect to your customer experience as well.
Did you know that you can actually use your customer experience as a powerful factor to grow your revenue and as one of your greatest advantages against your competitors? Yes, if thought-upon strategically, your customer experience can not only help you get new customers but also retain the existing ones.
How?
Here are some of the ways you can use your Customer Experience to retain and transform your users into your brand advocates.
1. 24/7 availability — To ensure instant customer query resolution
Whether your customers need more information on a certain product, have questions about transactions and shipments, or just a simple concern they’d like you to address, you need to be available for them. Always.
2. Hyper-personalization — To enhance customer value
Personalization isn’t a new trend, but it’s never been as vital as it is today. Every customer wants a hyper-personalized experience because it makes them feel appreciated and valued.
Responsiveness — To boost your customer experience efforts
An engaged customer is a loyal customer, and nurturing your relationship with them will be mutually beneficial. The customer will feel valued, while you’ll succeed in selling more products/ services to them.
Positive word of mouth — To help in building brand advocates
Your customers are your biggest proponents. As long as you keep them happy, you’ll enjoy the positive word of mouth from them that will increase your brand awareness.
Consistency — To directly impact customer loyalty
If a customer has had a great experience with your business once, they’ll be much more likely to come back again.
Customer satisfaction — To maximize upselling opportunities
One of the best ways to increase your sales and drive further growth of your business is to ensure utmost customer satisfaction.
The Bottom Line
Customer experience has great impact on your business. Even if you sell the best quality products at the most competitive prices, you’ll find it hard to grow and develop, if your CX is subpar.
