6 Aspects Of Your Customer Experience That Can Help You Grow Your Revenue

Kinjal Shah
2 min readOct 13, 2020


This content was originally published on WebEngage.

A focus on providing excellent customer experience is of utmost importance for any business. It helps you build a good reputation, increase your brand value, and most importantly, drive sales. When your customers are satisfied, they keep returning, and stay loyal to your business.

Fact — Increasing customer retention by just 5% can increase your profits by up to 95% — Invesp.

Now, customer experience plays a significant part in your customer retention. But what’s at the centre of this?

Keeping your users happy and attending to them instantaneously when they need you the most. But while that’s something every business knows about today, there’s a second aspect to your customer experience as well.

Did you know that you can actually use your customer experience as a powerful factor to grow your revenue and as one of your greatest advantages against your competitors? Yes, if thought-upon strategically, your customer experience can not only help you get new customers but also retain the existing ones.


Here are some of the ways you can use your Customer Experience to retain and transform your users into your brand advocates.

  1. 24/7 availability — To ensure instant customer query resolution
  2. Hyper-personalization — To enhance customer value
  3. Responsiveness — To boost your customer experience efforts
  4. Positive word of mouth — To help in building brand advocates
  5. Consistency — To directly impact customer loyalty
  6. Customer satisfaction — To maximize upselling opportunities

I hope you enjoy this good read!



Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.