Nov 2, 2020
6 Micro Segmentation Marketing Examples You Haven’t Thought Of Yet
Originally published on WebEngage.
Imagine the possibilities if you could segment your audience and adjust your messaging accordingly across push notifications, SMS, landing pages, and in-app displays.
It’s a big deal, to say the least.
And typically, when you run the data on a customer segmentation tool, the results almost always point to the fact that more customer equals more relevance, which equals more brand loyalty, which equals more sales.
Most often, we hear that we should implement micro segmentation marketing strategy on our audiences based on things like location, job title, industry, past purchases, and what device they’re using.
And we should.
But there’re loads of other ways to segment your audience for more targeted and effective marketing messages, many of which you probably haven’t thought of yet.
1. Customer Segmentation via application completion — who’s a serious prospect & who isn’t?
2. Uncover who’s using your competitor’s tools
3. Segment your social media lists… And then segment them some more
4. Filter people by their content interests
5. Weather
6. Email engagement levels
Conclusion
In conclusion, there’re so many cool ways of micro segmentation of your audience to increase both your revenues and the ROI of the budget you put into all of your marketing efforts.
Because by segmenting and paying attention to the things that matter most to the different segments you uncover, your messaging instantly improves and becomes more relevant to the people you’re trying to convert into paying customers.
And when you’re more relevant to someone, they instantly pay more attention to you than to your competition.
So if you haven’t started micro segmentation marketing yet, run a test or two and see the results. I think you’ll be hooked.
