A List Of Top Marketing Automation Trends That Promise To Drive Growth!

1) Marketing Automation will continue to grow going into 2018

  • The number of Marketing Automation vendors grew 36% in 2017, a clear indicator of the burgeoning market demand.
  • According to Salesforce’s “State of Marketing 2017” report, there will be a 21% growth over the next 2 years in the number of marketers using Marketing Automation.
  • The report also stated that 67% of marketing leaders are using Marketing Automation in their strategy. Other businesses can try to emulate tactics deployed by market leaders to achieve similar levels of success.
  • Marketing Automation has come to be recognized as an essential tool for improving bottom line growth, with over 70% of Indian marketers using it primarily for improving their lead conversion rate.

2) Personalized Content Will Reign Supreme

  • By combining social listening, user attributes, on-site behavioral attributes and past purchase data, marketers have a fantastic opportunity to formulate a highly accurate customer profile.
  • Understanding user preferences and buying habits will help brands move beyond segmentation and personalization, and enter the realm of hyper-personalization and predictive recommendations.
  • Personalized content will be the key ingredient in a brand’s retention marketing efforts. It can help brands rack up their customer loyalty index, ensuring that business doesn’t get lost to competition.

3) Smarter Marketing Automation: Machine Learning + AI Assisted Platforms

  • In 2018, marketers will start to use machine learning in content creation. Machine Learning and data will work together to boost engagement efficiency.
  • Once a user clicks an ad, the underlying user, and behavioral data will be consumed by Machine Learning systems and used in future campaigns and touch-points as the user progresses in their life-cycle.
  • Similarly, AI-assisted platforms will proliferate and technologies like Natural Language Processing & Deep Learning will be leveraged to automate the study of user behavior, online activity, understanding speech and language patterns to create hyper-personalized user personas.

--

--

--

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

“To be a mom is not a sacrifice, but a choice”- Titan Raga

How We Increased Our Lead Generation by 140% (With Only 15 Hours of Work)

7 Awesome Beginner Friendly Copywriting Books

Sales Funnel Strategy Case Studies

Jacket Design Software Helps Fashion Brands Capitalize Social Commerce Trend

How Can Digital Marketing Help Startups Experience Exponential Growth?

10 graphs that show why your business should be available through messaging apps

Create an Attention Grabbing Message

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

More from Medium

Why I Decided To Take The Digital Marketing Nanodegree Program

Can more discounts or promotions continue to boost sales in 2022?

Top 3 trends to grow on social media in 2022

Does Social Media Marketing Affect Small Businesses?