An Insider’s Report on the State of Web Push Notifications
Originally published on WebEngage.
Web Push Notifications (or, Browser Push Notifications) never fail to impress marketers with their simplicity and effectiveness. This engagement channel, unlike its counterparts, doesn’t require a user to be active on the browser to reach him/her. And this makes Web Push a ‘pretty darn incredible channel of engagement’.
Launched in early-2015, Web Push is no longer a new kid on the block. It has surpassed with flying colors the multiple tricks and tests of the ever-demanding marketer. However, despite the promising performance of Web Push, marketers lack the intent and ideas to use this channel to its full potential. There’s a lot that marketers can do with Web Push. They just don’t know how to do it and what it is that they can do!
This eBook is WebEngage’s attempt to assist marketers with such questions.
We have studied and analyzed 243 large consumer brands, over 10,000 marketing campaigns and over 2 billions Web Push notifications to gather insights for you across different industries and use-cases. These never-seen-before data will help you make bigger and better decisions for your next Web Push campaign. And it will also make you Web Push Wizard of your team.
