Autopilot Mode ON for Marketing Campaigns with Marketing Automation Workflows!

Why do you need marketing automation?

The aim of marketing automation is not to reduce human effort, it is just a by-product. The real aim of marketing automation is to help you grow your marketing metrics and convert them to quantifiable business imperatives.

How to design a marketing automation workflow on the WebEngage dashboard?

Now that you know why marketing automation is important for your business, let’s understand how you can create a marketing automation workflow.

  • Triggers
  • Actions
  • Conditions
  • Flow control

Let’s delve deeper into each of these.



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Kinjal Shah

Kinjal Shah


Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.