Autopilot Mode ON for Marketing Campaigns with Marketing Automation Workflows!

Why do you need marketing automation?

The aim of marketing automation is not to reduce human effort, it is just a by-product. The real aim of marketing automation is to help you grow your marketing metrics and convert them to quantifiable business imperatives.

How to design a marketing automation workflow on the WebEngage dashboard?

Now that you know why marketing automation is important for your business, let’s understand how you can create a marketing automation workflow.

  • Triggers
  • Actions
  • Conditions
  • Flow control

Let’s delve deeper into each of these.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kinjal Shah

Kinjal Shah

31 Followers

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.