Kinjal Shah

Mar 31, 2021

3 min read

[Case Study] Egypt’s booming food discovery platform, witnesses 25% increase in conversions with multi-channel engagement

Originally published on WebEngage.

elmenus is Egypt’s booming online food discovery platform that helps people discover and order food from over 12,000 restaurants in Cairo on its mobile and web app.

About elmenus

Users can upload photos of the dishes they have ordered and directly provide feedback to restaurants. On the other hand, restaurants can post menus with pictures, prices, and sizes of the dishes.

To provide a seamless and memorable online food ordering experience to its users, elmenus partnered with WebEngage to power its user engagement and retention.

Amir Allam, CEO, elmenus

With WebEngage’s marketing automation platform, we’ve been able to run multi-channel journeys for a diverse set of use cases. We are now able to get a unified view of each user. This helps us in tracking the user behavior across devices, see where they are dropping off in their lifecycle and take corrective measures to ensure maximum food orders on the app, and deliver exceptional experiences to elmenus foodies.

Here’s a glimpse of the use cases and goals elmenus solves using WebEngage. If you want to get detailed insights about elmenus’ success story, you must check out the detailed version. 👇

Download the detailed story here!

The Objective

  • Increase the number of orders placed on the app
  • Improve user engagement & retention
  • Drive more revenue
  • Foster brand loyalty

The Challenges

  • Lack of a unified customer view
  • Siloed engagement channels
  • Delivering hyper-personalized user engagement at scale
  • Targeting user based on their behavior & preferences

The Solutions

Making use of the actionable data, elmenus then designed multi-channel journeys to tackle the challenges and drive app engagement:

1. Encourage app users to place their first order

2. Solicit restaurant feedback from users

3. Increase order frequency

4. Convince cart abandoners to place the order


Download the detailed story here!