[Case Study] FirstCry, Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%

About FirstCry

Adopting the right retention platform that meets FirstCry’s expectations

  • Retain its users
  • Increase its revenue

Goals

Challenges

  • Reducing funnel drop-offs
  • Identifying high-intent user segments
  • Understanding parents’ behavior and product inclinations

Solutions

  • Hyper-personalized communication based on Funnel Analysis
  • Personalized product recommendations based on parents’ purchase history and behavior
  • Nudging one-time shoppers with personalized offers

Results

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Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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