[Case Study]How Bajaj Finserv Cemented Its Leaky Conversion Funnel By Personalizing Its User Engagement?

About Bajaj Finserv EMI Store

A Leaky Conversion Funnel

  • The number of touch-points for the user had increased
  • At the same time, user expectations had been constantly evolving
  • Competitors had been coming up with more tempting offers for the target audience

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Roadblocks

  • Faceless nature of online platforms
  • Inability to pinpoint the source(s) of funnel drop-offs
  • Inaccuracy in targeting the right segment so as not to annoy a lot of their current and potential customers
  • Unavailability of the right channel(s) to sell to unknown users

Solution

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Results

Final Thought

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Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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