[Case Study] Pickyourtrail, India’s biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement

Originally published on WebEngage.

About Pickyourtrail

Pickyourtrail is India’s biggest online D-I-Y holiday booking platform that empowers travelers to curate customized holidays. The company was co-founded by Hari Ganapathy and Srinath Shankar in 2014 with an aim to deliver a best-in-class personalized travel experience to travelers through their website and mobile app.

Additionally, Pickyourtrail works in liaison with leading tourism boards from Australia, Singapore, Iceland, Japan, Dubai, New Zealand, along with 1200+ hospitality partners around the world.

Adopting the right retention platform that meets Pickyourtrail’s expectations

To deliver exceptional trip booking experiences to its travelers, Pickyourtrail decided to adopt WebEngage’s Retention Operating System to:

  • Get a unified view of each traveler

Here’s a glimpse of the use cases that Pickyourtrail implements using WebEngage. If you want to get detailed insights into their success story, you must check out the detailed version.👇

Download the detailed story!

Goals

  • Provide seamless travel booking experiences

Challenges

  • Sending event-based communication to the travelers

Solution

Using RFM analysis to micro-target users

After transferring all the traveler data from the Pickyourtrail platform to the WebEngage dashboard, the team at Pickyourtrail has created dynamic segments of the travelers to smoothen the engagement process. To do so, the team at Pickyourtrail leverages the RFM analysis to understand the travelers’ behavior and micro-target the travelers based on their travel preferences.

Sending timely, personalized nudges to the travelers at scale

Upon detailed analysis, the team at Pickyourtrail realized that a majority of the travelers land on the “Deals” webpage specifically. Now to engage with these travelers the team at PYT has created a series of event-based journeys via which relevant segments of travelers are targeted with highly contextual communication through multiple channels like Email and SMS. The aim is to encourage these travelers to punch in their travel preferences and book their trip!

Results

With the help of RFM segmentation and automated traveler engagement workflows, the team at Pickyourtrail has been able to retain its travelers. And also save a considerable amount of manual effort usually required for campaign execution. Pickyourtrail witnesses some fantastic results.

Download the detailed story!

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.