Case Under Focus: A Large Mutual Funds Company Uses Personalization To Increase Engagement Through Emails

  • 39% increase in email open rate
  • 9% increase in CTOR
  • Data
  • Ability to add logical expressions in the email template ({firstname,fallback=Bruce Wayne})

--

--

--

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Commercial Credit Checker

The Key for Successful Go-To-Market: Rational Needs-Based Segmentation

Episode 312 (podcast) Mark Goldberg from Index Ventures

Grab vs Go-Jek — Clash of the titans

Telling our story.

3 Unusual Side Effects of Selling on Flippa

Cost Of Developing An e-Scooter App like Lime and Bird — Volumetree

Amity REMS — Redefining Customer Relations in Real Estate Industry

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

More from Medium

Telematics insurance | Get Paid for Safe Driving

What Do We Need to Know About the Asset Reservation System?

Asset Reservation System — Asset Infinity

The Million dollar product validation question?

Queen’s Innovation Centre x Pocketed: 5 Grants for Growth