Case Under Focus: A Large Mutual Funds Company Uses Personalization To Increase Engagement Through Emails

  • 39% increase in email open rate
  • 9% increase in CTOR
  • Data
  • Ability to add logical expressions in the email template ({firstname,fallback=Bruce Wayne})

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Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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