Creating A High-Performance CRM Strategy For Consumer Businesses
This content was originally published on WebEngage.
“Data is something that helps from the first day of launching a brand. A concept that has grown tremendously in the past few years is “personalization”. To provide a customer with a personalized experience on the website or mobile, it’s very important to understand what the customer likes or dislikes; which is not possible without data. People are observing the benefits of data. Let’s take an example, suppose when you log in to facebook and you see an ad, now there is 90% chance that ad is of some product which is relevant to you or some discounts going on your favorite brands which you wouldn’t have noticed if not for that ad. So data is actually empowering to help the consumer with the relevant information and targeting. From a marketer’s perspective data is gold, from a customer’s perspective even though GDPR is making them aware that their data is going somewhere but I don’t think that has created a lot for hindrance the marketers.” — Devam Saxena, Group CRM Lead, Alshaya
More often than not, E-commerce businesses struggle with the idea of delivering an excellent consumer experience consistent. And so to address these difficulties E-commerce businesses face, we, at WebEngage, got into a fascinating chat with Devam Saxena.
