Did You Know You Can Increase User Retention Rates By 30%?

Customer Profile

The Objective

The WebEngage Effect

  • On App Install
  • On App Upgrade

Journey Breakdown

The Result

  • First event = App Install
  • Return Event = Played Video Content
  • % Change for D1 Retention MOM: 30% improvement
  • % Change for D3 Retention MOM: 51% improvement
  • % Change for D6 Retention MOM: 77% improvement
  • % Change for D7 Retention MOM: 75% Improvement
  • 1 month after starting the Journey to increase video play event after app installs, ALTBalaji witnessed a significant increase in the Day 1 to Day 7 retention percentages.
  • By leveraging contextual nudges via Push Notification and Emails, ALTBalaji managed to increase user engagement intelligently and drive more users into playing video content on the platform.
  • A control group experiment confirmed this, with the focus group managing to garner higher conversions powered by the WebEngage journey, as compared to the control group that wasn’t exposed to the Journey. The journey that they ran helped them get a 9.51% uplift in terms of their conversion event, i.e. Video plays.

Read the full case study here.

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Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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