[eBook] Gaming App Metrics Guide for Marketers & Developers

Kinjal Shah
2 min readJul 15, 2021


Originally published on WebEngage.

Gaming can happily be attributed as an age-group or persona agnostic industry. Be it Real Money Games (RMGs) or Ad-supported Gaming Apps, you really don’t have any limitations on your target audience. Your app performance metrics will certainly testify that!

The mobile gaming vertical continues to grow at an astonishing pace and sets standards for every other vertical on mobile. In 2020, the mobile gaming industry surged to $68.5 billion accounting for 45% of the global games market. However, 2021 seems to be a different game altogether!

According to Newzoo, the market will generate a whopping revenue of $159.3 billion with a +9.3.% YoY increase. Projections indicate that ad spends on UA in gaming will rise 120% by 2022.

On the other hand, the gaming industry also sees the lowest user lifetime value (LTV) and a consistently high churn. What’s actually surprising, is the reasons for this churn or a lower LTV. These are, more often than not, easy to decipher and even easier to address.

With this ‘Gaming App Metrics’ ebook you’ll learn:

If you’re a game developer or a gaming marketer, it’s important that you understand the various metrics that define the success of your gaming app. These metrics will not only help you engage with your gamers better but also retain them and achieve a higher CLTV.

And that’s exactly what we’ll be covering in this Gaming Metrics ebook. The competitive nature of the gaming space has led marketers and developers like you to embrace data for maximizing profitability. And hence, we’ve dedicated this guide to help you measure the right metrics in the right manner!

Your ability to foresee the relationship between acquisition, retention, engagement and monetization provides insights into your game’s growth and sustainability.

Let’s understand each elements’ role in calculating your game’s success code!

So gaming Marketers and Developers, wait no more!

Grab a copy of this guide and measure your game’s true success!

Get the eBook!



Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.