Economies are getting back on track, it’s raining E-commerce flash sales!

This guide includes everything you need to know before, during and after running a flash sale campaign (along with EXAMPLES):

  • Why do flash sales work?
  • Should you jump on the ‘flash sale’ bandwagon?
  • Strategies you should implement 30-days, 7-days, and 1-day before the sale
  • How to notify your users when the sale is live?
  • Ways to reduce the cart abandonment rate during the sale
  • How to convert online window-shoppers?
  • Strategies for the post-sale phase and ways to increase your Customer Lifetime Value (CLV).



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Kinjal Shah

Kinjal Shah


Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.