Economies are getting back on track, it’s raining E-commerce flash sales!

Kinjal Shah
2 min readJun 28, 2021

Original eBook published on WebEngage.

Festive flash sales are an amazing way of creating exposure, building and growing user lists, and making money. Lots of it! This festive flash sale guide will teach you exactly how!

Flash sales as a concept originated in the E-Commerce space and have now been adopted by every consumer business. No matter how big or small your business is, which geography you operate in, or which industry you cater to; if you have excess inventory you wish to get rid of, want to hack your organic growth, or simply boost your bottom line numbers, flash sales are for you!

1 in 3 purchases is made on impulse during flash sales*

The challenges for most online marketers are a lack of resources, know-how, and technological support to run successful flash sales. We have been helping brands and marketers across the globe in achieving success with their festive flash sale campaigns with our easy-to-use full-stack marketing automation platform.

Based on our experience, we’ve created a guide on how you can use multi-channel user engagement to make your festive flash sales a hit and retain the buyers FOREVER!

This guide includes everything you need to know before, during and after running a flash sale campaign (along with EXAMPLES):

  • Why do flash sales work?
  • Should you jump on the ‘flash sale’ bandwagon?
  • Strategies you should implement 30-days, 7-days, and 1-day before the sale
  • How to notify your users when the sale is live?
  • Ways to reduce the cart abandonment rate during the sale
  • How to convert online window-shoppers?
  • Strategies for the post-sale phase and ways to increase your Customer Lifetime Value (CLV).

If you are an online marketer for a consumer business, you’ll love this guide!



Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.