EdTech businesses need to revamp the way they market!

4 min readMay 4, 2021

Originally published on WebEngage.

Edtech on the rise

EdTech essentially encompasses everything — from the simple use of computers to teach math to the submission of homework online. From individuals and the workforce upgrading their skills via mobile & web applications to individuals preparing for tests with the help of online learning. From children grasping various concepts through video-based learning to individuals taking online classes to get their degree certifications.

The traditional education models are now being transformed by a powerful squadron of entrepreneurs, marketers, and product managers like you. Just as technology reshaped and improved most major segments of our economy, Edtech has given birth to a revolution too. And its adoption is rising like never before.

Why should you focus on your EdTech user engagement and retention?

You’ve experienced the pain of constantly spending big money on acquiring new users and then witnessing minimal uplift in business growth — while grappling with churning users and larger drop-offs.

It’s time to hinge on the ever beneficial aspect of your user lifecycle — engagement and retention.

Focus on constantly delivering exceptional and encouraging user experiences to your users and make more money from your existing users.

Here’s why:

Retaining a user costs lesser than acquiring a new user
Engaging with your existing users contextually leads to user stickiness
Paying attention to the hottest, most active segment of your users leads to better conversions

Get quick access to the free EdTech MasterPack by WebEngage now!

What’s inside the EdTech Master Pack?

The EdTech Master Pack is an exclusive compilation of 5 resources that’ll help you boost your revenue. The pack includes:

Master the art of learner engagement

A handy guide put together by the Growth and Marketing teams to help you solve every use case that concerns EdTech learner engagement and retention. Right from student engagement for your K12 models and learner engagement for the test preparation platforms to individual and workforce engagement for your skill development platforms.

2. Master the art of teacher engagement

The second guide is developed by the Growth and Marketing teams to help you solve every use case that concerns EdTech teacher engagement and retention. Right from teacher/tutor engagement for your K12 platforms to expert engagement for test preparation platforms and courses available on your skill development platforms.

3. Master the art of parent engagement

The next guide is curated by the Growth and Marketing teams to help you solve every use case that concerns EdTech parent engagement and retention. Right from the parent users who enroll their kids for after-school learning on your K12 and test preparation platforms to parents who also facilitate upskilling courses for their children on your skill development platforms.

4. Customer spotlight booklet

A booklet, curated by the Customer Success and Services specialists at WebEngage, that features the success stories of some of the leading EdTech brands across the globe. As you read through their stories, you’ll discover how these brands have transformed their stakeholder engagement. Eventually, resulting in a substantial increase in their revenues.

5. Powering the EdTech revolution

A handbook, developed by the WebEngage co-founders, that will help you understand how marketing automation is an enabler of the breakthrough user experiences for EdTech businesses. This handbook digs a bit deeper into the various aspects of a marketing automation platform. It’ll help you explore the potentials of the platform to transform your user engagement and retention initiatives.

Leading EdTech brands across the globe have been associated with WebEngage for a long time now. If you’re an EdTech marketer, product manager, or entrepreneur — this EdTech Master Pack is the only booklet you’ll ever need! (We’re not kidding!)