EdTech On The Rise: A 5-in-1 Collection To Boost Your Learner Engagement In 2020 & Beyond
Master the art of engaging with your EdTech users in a highly personalized, contextual, and technology-driven manner! Originally written for WebEngage.
Edtech on the rise
The EdTech industry is booming as the opportunity in India’s Online Ed Tech market is estimated to soar to $1.96 Bn in 2021 (Heraizen).
EdTech, or education technology encompasses everything — from the simple use of computers to teach math and reading to children by elementary school professors, to the submission of homework online. From individuals and workforce upgrading their skills via mobile & web applications to individuals preparing for tests with the help of online learning. From children grasping various concepts through video-based learning to individuals taking online classes to get their degree certifications.
The traditional, majorly offline, education models are now being transformed by a powerful squadron of entrepreneurs, marketers, and product managers like you. Just as technology, and particularly the digital and mobile heavy era, has reshaped and improved most major segments of our economy, Edtech has given birth to a revolution too. And its adoption is rising like never before.
So, why focus on EdTech user engagement?
You’ve experienced the pain of constantly spending big money on acquiring new users and then witnessing minimal uplift in business growth — while grappling with churning users and larger drop-offs.
It’s time to hinge on the ever beneficial aspect of your user lifecycle — engagement and retention.
Focus on constantly delivering exceptional and encouraging user experiences to your users and generate revenue from your existing users.
Here’s why:
- Retaining a user costs lesser than acquiring a new user
- Engaging with your existing users contextually leads to user stickiness
- Paying attention to the hottest, most active segment of your users leads to better conversions
How to engage with users effectively in the EdTech space?
The ultimate answer lies in the 5-in-1 exclusive collection of guides to help the modern Edtech marketers, product managers, and entrepreneurs in transforming and improving the user experience that leads to impactful engagement and retention.
The pack contains 5 different resources — Three playbooks on learner, teacher and parent engagement each, one customer spotlight booklet, and a guide to help you understand the role of marketing automation in EdTech.
