Everything You Need to Know About Quieter Web Push Permission Prompts

So, What’s Changing?

Starting from early 2020, Google Chrome and Mozilla Firefox have heavily altered the way users experience Web Push permission prompts. These changes promise to make the web browsing experience seamless by reducing the frequent blast of permission requests. They also address the troublesome trend of prompting users on their first visit, instead of nudging them at contextually relevant moments.

1. Google Chrome Changes

With effect from February 2020, Google Chrome has rolled out a Quiet Messaging UI on Chorme v80 (and higher versions) which will disable the native browser opt-in prompt under certain scenarios (more on this below). Users can also opt-in to this new UI through their browser settings.

How Quiet Notification Permission Prompts Work

There are several factors that can cause Google Chrome to implement the Quiet UI on your website. Let’s walk you through each one:

2. Mozilla Firefox Changes

With effect from October 2019, Firefox replaced the ‘Not Now’ button on the notification permission prompt with ‘Never Allow’ — preventing websites from showing the prompt ever again (if clicked).

How Do These Changes Affect Your Engagement Strategy?

Change is constant, yet it sends jitters across the room like a drop triggers a ripple. Don’t worry, we’ve got you covered with a list of everything that’ll feel a bit different, courtesy, the new notification permission behavior on Chrome and Firefox.



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Kinjal Shah

Kinjal Shah


Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.