FirstCry, Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%

About FirstCry

FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids products. The brand offers a wide range of products through its app, website, and offline stores, boasting over 200k unique baby & kids products from 6000 brands.

Adopting the right retention platform that meets FirstCry’s expectations

To offer an unparalleled shopping experience to millions of users, FirstCry decided to adopt WebEngage’s retention operating system to:

  • Retain its users
  • Increase its revenue

Here’s a glimpse of some of the use cases implemented by FirstCry using WebEngage. If you want to get detailed insights into FirstCry’s success story, you must check out the detailed version.

Goals

Challenges

  • Reducing funnel drop-offs
  • Identifying high-intent user segments
  • Understanding parents’ behavior and product inclinations

Solutions

  • Hyper-personalized communication based on Funnel Analysis
  • Personalized product recommendations based on parents’ purchase history and behavior
  • Nudging one-time shoppers with personalized offers

Results

The team at FirstCry has been able to automate its user engagement initiatives, drive repeat purchases and increase its Average Order Value. They continue to deliver exceptional shopping experiences at scale and drive business growth.

Here’s a glimpse of some of the use cases implemented by FirstCry using WebEngage. If you want to get detailed insights into FirstCry’s success story, you must check out the detailed version.

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Kinjal Shah

Kinjal Shah

31 Followers

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.