FirstCry, Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%

About FirstCry

Adopting the right retention platform that meets FirstCry’s expectations

  • Retain its users
  • Increase its revenue

Here’s a glimpse of some of the use cases implemented by FirstCry using WebEngage. If you want to get detailed insights into FirstCry’s success story, you must check out the detailed version.

Goals

Challenges

  • Reducing funnel drop-offs
  • Identifying high-intent user segments
  • Understanding parents’ behavior and product inclinations

Solutions

  • Hyper-personalized communication based on Funnel Analysis
  • Personalized product recommendations based on parents’ purchase history and behavior
  • Nudging one-time shoppers with personalized offers

Results

Here’s a glimpse of some of the use cases implemented by FirstCry using WebEngage. If you want to get detailed insights into FirstCry’s success story, you must check out the detailed version.

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Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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Kinjal Shah

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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