Glow & Lovely Careers, An EdTech Platform For Women, Drives A Whopping 11.22% Course Completion Rate

This case study was originally published on WebEngage.

Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) is a mobile platform set up to remove barriers for women to get quality career guidance, skills, and job opportunities. Whether someone’s a student or a job seeker, the platform helps women create their identity through education via mobile.

Glow & Lovely Careers’ mission is to empower 5 million women across Asia and Africa through 500+ courses around career guidance, skill development, languages, and job opportunities. It enables career-focused learning by partnering with other Edtech platforms like NIIT, Testbook, English Edge, and edX among others.

Seeking the right platform that meets the expectations

To meet the objective of empowering women through learning, the Glow & Lovely Careers team decided to adopt WebEngage’s marketing automation platform to:

1. Connect with learners on a one-to-one basis
2. Encourage learners to enroll for courses and complete the courses on time
3. Provide a seamless learning experience

Here’s an overview of the use cases that Glow & Lovely Careers solves using WebEngage. For a detailed version of the case study, download a copy!

Goals

• Maximize course enrollments
• Encourage learners to complete their courses on time
• Create a positive feedback loop to improve the learning experience

Challenges

• Identifying and mapping prospective learners’ course preferences
• Delivering contextual engagement to learners at scale
• Building various segments of learners and figuring out the right communication

Solution

• Hyper-personalized, course-based engagement
• Progress-based, timely, and contextual learner engagement
• Engagement-led personalized surveys

Results

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