How Brand Advocacy And Quality Reviews Support SaaS Hyper-Growth

Kinjal Shah
2 min readJul 30, 2020


This content was originally published on WebEngage.

Customer reviews have revolutionized the way that consumers make buying decisions.

The vast majority of consumers are actively seeking out reviews — and won’t even consider making a purchase until they like what they read.

That said, these reviews don’t only impact the buyer’s experience. They actually have a massive effect on the reviewed company itself, and it’s potential for growth.

In the world of SaaS, this is particularly true, as authentic reviews have become increasingly important. If buyers are expected to shell out tens of thousands of dollars for a software subscription, you can most certainly bet they’ll be doing their research first.

In this article, we’ll cover the importance of customer reviews and how your customer’s authentic insights can drive growth.

Brand advocacy and quality reviews support SaaS growth

Customer reviews serve a much bigger purpose than just helping buyers make decisions. Read on to learn the massive impact they can have on your SaaS company and ultimately, its success.

  1. Reviews drive product improvement
    2. Reviews authenticate your sales pitch
    3. Reviews help you turn customers into advocates
    4. Time to start gathering reviews

Read more about how brand advocacy & quality reviews support SaaS hyper-growth right here.



Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.