How Coverfox, the second-largest insurance aggregator in India, uses Journeys to increase policy renewals by 30%

Customer Profile

The Objective

Problem Statement

To get around this problem, Coverfox identifies each policy as an individual user. This way, everything regarding that particular policy gets attributed to a unique User ID, and all online activity gets mapped to it directly. This has helped the brand create a highly targeted communication strategy which is deeply contextual and personalized.

The Process

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