How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention
Originally published on WebEngage.
What role will marketing automation play in your e-commerce business? Digital marketing has evolved so much over the past three decades, and it’s becoming more necessary as more and more users gain access to smartphones (with 87% of current internet users having access to them). Building a strategy that works for you, and your customers, is important to gain more customers, retain the ones you have, and to stay on the leading edge all at once.
Customer retention is paramount in today’s digital economy, with 50% of consumers suggesting that they would interact with a company again after only one positive experience. At the same time, you also need to be fostering new leads, segmenting those same leads, and personalizing the experience to engage with potential (and existing) customers across every channel (while still gaining valuable insight and feedback).
The numbers back it up. Research from leadsquared suggests that, as customers demand more from companies, delivering on those expectations can result in increased loyalty and more engagement across the board.
In order to retain customers successfully, your e-commerce business needs a successful retention marketing strategy that relies on multiple factors.
Here are six Best Practices for eCommerce Marketing Automation that can benefit (and even revolutionize) your e-commerce business.
- Segment your customers
2. Personalize your site
3. Improve customer satisfaction
4. Social media and chatbots
5. Gain valuable feedback
6. Improve your Influencer Marketing campaigns
