Originally published on WebEngage.
Did you know that 97–98% of visitors on your website remain anonymous? This means that even though so much effort and money are spent on driving the traffic to the website, businesses usually manage to identify only 2–5% of the audience. More so, businesses only convert a fraction of these website visitors.
Tracking and targeting anonymous visitors on the website is one of the underrated activities performed by a marketer. So, how do you go about this?
Before we jump into that, let’s quickly understand the different types of visitors.
What’s the difference between anonymous visitors and known visitors?
Anonymous or unknown visitors are people who visit your site but have never shared any contact information like email address and phone number. These could be first-time visitors, or even returning visitors who are still not a part of your Customer Relationship Management (CRM) software.
On the other hand, known visitors are people who share the details like an email address that helps you identify them in your platform.
Now, let’s explore some ways that will help you track & convert anonymous visitors into known users.
- Use your existing marketing automation or website engagement tool to track anonymous visitors.
- Get your visitors’ consent to send web push notifications
- Engage using automated web push notifications
- Segment your visitors
- Track location with your visitors’ consent
- Display web pop-ups based on user’s actions and behavior