How To Create A Robust Full-Funnel Strategy For Scaling FinTech Businesses?

This podcast content was originally recorded and published on the WebEngage platform.

FinTech is a flourishing industrial segment not only in developed countries but also in the developing economies such as India.

In order to magnify into the working and functioning of the industry, the team at WebEngage invited Damandeep Singh Soni, a startup growth consultant. During his previous stints, he served as the Head of Marketing and Growth at MobiKwik, India Head at LINE messenger, Chief Marketing Officer (APAC) at Wecash — a Chinese Fin-Tech unicorn.

In this episode…

Damandeep shares his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include:

i. The important aspects of a user journey map in Fin-Tech businesses.
ii. How difficult is it to get users to transact online?
iii. How to overcome user engagement and retention challenges faced in the Fin-Tech space?
iv. How to combine Tech and Marketing to form a rocketship of growth?
v. What route should today’s marketers take to build a full-funnel approach?

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