It’s right for some entrepreneurs to personally brand build, and I think for others, it’s just fine — Rand Fishkin

Kinjal Shah
2 min readMay 29, 2020

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This podcast was originally published on WebEngage.

Are you a startup and finding it difficult to sail your boat during these ‘uncertain’ times? Don't feel shy to nod your head. I know many friends and entrepreneurs who are struggling to row their boats! The positive is your undying courage and persistence to find new ways to keep moving ahead.

However, in order to make the hustle easier for startup businesses and entrepreneurs, my team at WebEngage, got in touch with the maestro himself, Rand Fishkin, to discover the art of building a successful startup and everything else in between.

Rand is the founder and ex-CEO of Moz. Currently, he is the co-founder and CEO of SparkToro. A leader in the field of Search Engine Optimization (SEO), Rand is also an author of the bestselling books ‘Lost and Founder’ and ‘Inbound Marketing and SEO: Insights from the Moz Blog’.

Some of his notable achievements include:

i. He has been named one of the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek.
ii. He co-founded Inbound.org along with Dharmesh Shah of HubSpot.
iii. He was one of the early introducers of SEO as an industry.
iv. He raised close to $30 mn in venture fund.

In the early 2000s, Rand started the SEOMoz blog which was the precursor to Moz — the SEO software.

So, we went on to record a very insightful and interesting podcast with Rand and Avlesh Singh, Co-founder & CEO, WebEngage.

Let’s see what the podcast has got in store for you:

Do let me know if this was useful for you!

Listen to more podcasts here.

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Kinjal Shah
Kinjal Shah

Written by Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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