Marketing Automation Survey Report 2019

This blog was originally uploaded on WebEngage content stack.

Past months have been crazy at WebEngage. For the uninitiated, we have evolved from being a website engagement tool (dealing with Web Surveys, Notifications, and Feedback widgets) into a multi-channel marketing automation suite. As a tool, WebEngage has always been a favorite of Product Marketers, so when we ventured out to take on the marketing automation space, we wanted to keep on being the favorite.

To know what our customers wanted, we did the easiest and the most reliable thing we could do — we asked them. And, they responded in large numbers. This post is about the insights we could gather from the survey.

Stats in a Snapshot

• Multi-Channel Engagement is a challenge for 43% of the respondents, second highest amongst challenges like lead generation, product discovery and others.
• Ability to integrate with other key technologies is the biggest factor that affects the purchase decision while buying a marketing automation suite.
• Ease of Usage is a coveted factor for all marketing automation suite.

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