Mobile Marketing Strategies For B2C Businesses

Originally published on WebEngage.

We saw some exceptional growth in mobile marketing spends from brands across the globe (Mobile spend made up 47% of search ad spend share, up 2% from last quarter and 5% YoY, according to this report), thus stressing on the importance of having a mobile-first marketing strategy.

So let’s get started:

Content & communication strategy

1. Vertical content
   Don’t stick to the conventionally horizontal or square format of static & video content only. Most platforms today have adapted to a vertical content format (for both static graphics & videos too). It’s time you make full use of the real estate available on your user’s screen to create impact.
2. User-generated content
   Stop treating your social media channels like an online brochure! Talking just about yourself (or your brand) is so 2010. Start posting content that can generate chatter within your community & drive conversations. Ask for opinions from your users. The generation today doesn’t like to be told, they need participation to feel the belongingness with a brand.
3. Hyperlocal campaigns with personalized communication
   Spray & pray doesn’t work anymore, or should I say doesn’t result in optimum ROI. Understand your audience, know how their typical day looks like in the geography you’re targeting them, how their general online behaviour is, then devise ways to connect with your audience, making them feel you’re one of them, and they can in turn trust you!
4. Personalized video ads
   Oh yes, you can create personalized videos at scale! Idoomo is one such tool to help you with that. Personalized Video merges data and video to deliver exceptional experiences that wow customers, and produce higher and more measurable ROI.
5. Mobile optimized emails
   It’s said that 60% of all emails are first opened up on a mobile. Your emailers today need to be more personal, with fewer links, larger fonts, and visually plausible.
6. Push notifications
   Push notifications are surely an underrated marketing mechanism in your mobile marketing strategy. Subscribers for push notifications can be carefully built using tools like WebEngage. They have much better open rates compared to traditional emailers and can prove to be a great asset in your growth marketing strategy.
7. SMS marketing
   While SMS might not be the best tactic for acquisition, it surely plays an important part in retention. Keeping in touch with existing customers and intimating them of important updates, all with a view to turn them into brand advocates is possible with the right and non-pushy SMS marketing strategy.

Growth strategy

1. Chatbots
   You need to speak to your customers to convince them that you’re worthy of their time, especially when you run a services business. One of the best hacks we’ve done as a digital marketing agency on our website at DigiChefs is by implementing a Chatbot and personalizing it with my name (Deep Mehta) & face. Check it out here.

2. QR codes
Though traditional, QR codes will have a big impact in times to come. And keeping it limited to your digital landscape and not utilising it in the physical world, could be counted as a missed opportunity. If you are an e-com business, you better have QR codes on your packaging to have the recipient become your newsletter subscriber or may be follow you on Instagram. If you have a physical store, have huge banners giving users a reason to follow you on their favorite social channels.

3. Whatsapp API campaigns
You can use the power of WhatsApp to drive meaningful conversations with fence sitters. Freely available WhatsApp API (which by the way may not require any technical know-how) can reduce your cost per leads drastically. Here’s an example of how to run a WhatsApp API campaign.

4. Augmented reality
While this can be an expensive affair, giants are now releasing tools like Facebook’s Spark AR to simplify augmented reality and bring into daily marketing use. AR driven 360-degree views of product images on e-commerce sites or how a furniture e-store can help customers see how the furniture will look in their rooms before they purchase the same, can revolutionize mobile shopping experiences completely.

5. Social commerce
Popularised mainly by Facebook, Instagram & Pinterest, most social media platforms want to be super friendly with e-commerce businesses. With Shop features and Shopify integrations, you can definitely add a lot of value to your e-com business by being available for social commerce.

Strategy to “Get Found”