Must Read: 5 Email Marketing Psychology Hacks to Boost Engagement & Sales

  1. Price Anchoring
  2. Less is Actually More
  3. FOMO
  4. The Foot in the Door Technique
  5. Reciprocity

1. Price Anchoring

It’s often said that the best way to sell a $2,000 watch is to put it next to a $10,000 watch.

2. Less is Actually More

Barry Schwartz’s book The Paradox of Choice — Why More Is Less really emphasizes this point: the more options you give your customers, the fewer choices they’ll make.

3. FOMO

The Fear of Missing Out (or FOMO) is a powerful psychological motivator that gets people to act.

4. The Foot in the Door Technique

This email marketing psychology hack is based on asking people to agree to smaller requests before asking them to do the bigger ones.

5. Reciprocity

Lastly, we have an interesting phenomenon known as reciprocity. This psychological principle comes from social anxiety or pressure people feel when they unexpectedly receive something for free.

Read the science behind each of the above points (along with examples and use cases) here!

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Kinjal Shah

Kinjal Shah

31 Followers

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.