Must Read: 5 Email Marketing Psychology Hacks to Boost Engagement & Sales
Original content feat. WebEngage.
Implementing psychological hooks in your email marketing campaigns can not just boost sales, but can also help you skyrocket your engagement and brand loyalty rates.
After all, understanding psychology allows you to guide your subscribers and customers to take the desired action. This helps you get better sales, but it also allows your customers to quickly see the value you’re offering.
Here are the 5 science-backed email marketing psychological principles that will lead to better sales, engagement and customer loyalty.
1. Price Anchoring
It’s often said that the best way to sell a $2,000 watch is to put it next to a $10,000 watch.
This is what’s known as price anchoring. The truth is, most people are quite bad at determining the monetary value of anything.
What people do, actually, is just to compare it with a similar item. Sometimes this is easy to do (for example, with most food products). Other times, however, it’s much harder, especially when the item is a unique product.
2. Less is Actually More
Barry Schwartz’s book The Paradox of Choice — Why More Is Less really emphasizes this point: the more options you give your customers, the fewer choices they’ll make.
That’s because they enter into a state of analysis paralysis, where they don’t know what to choose. It’s pretty much information overload.
If you want your readers to act, you need to limit the choices you present to them. You can also look at it as curation.
The Fear of Missing Out (or FOMO) is a powerful psychological motivator that gets people to act.
This is based on the fact that, well, people are scared that they’re gonna miss out on something (like an experience, event or investment) that that they’ll end up regretting.
4. The Foot in the Door Technique
This email marketing psychology hack is based on asking people to agree to smaller requests before asking them to do the bigger ones.
This leads more people to agree to the bigger requests since you “warmed them up” with the smaller ones.
If you have a great eCommerce marketing strategy, you can easily use this along the way to get more of your subscribers to buy from you.
Lastly, we have an interesting phenomenon known as reciprocity. This psychological principle comes from social anxiety or pressure people feel when they unexpectedly receive something for free.
They feel an urgency to “pay back” this gift by giving something back of equal value, or sometimes of even greater value.