Personalize How You Sell
& Communicate With
Your Users
E-commerce solutions — an initiative by WebEngage.
Today everyone is selling online!
From that global retail giant to the homegrown startup to your local grocery store. This has given rise to a great number of E-commerce businesses — each of which has taken up the task of mapping specific user needs to different product categories.
While there’s been no dearth of platforms to harbor their aspirations, there’s been a constant change in the complexity of user personas and needs — making it difficult for businesses to garner the interest of their customers for long.
Marketplaces are a very atypical business, often referred to as a classic chicken-and-egg-problem!
Why?
You need to onboard one side of the marketplace to commit before the other, convincing them that there’s enough traction from the other side.
A typical example is online food ordering services,
