[Podcast] Mastering Customer Experience In A Hyperlocal Business
Originally published on WebEngage.
We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing.
Abhishek leads User Growth at Dunzo; a company backed by Google India. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can’t be a hack and rather is a continuous experimentation process.
In this episode, you’ll learn…
i. Exploring specifics of the hyperlocal business’ growth strategy
ii. Understanding how Dunzo tackles its churn rate
iii. Diving deep into Dunzo’s customer engagement and retention strategy
iv. Battling challenges in the hyperlocal industry
v. Keeping up with the ever-increasing customer demand-supply
