Powerful Ways To Create A Robust Full-Funnel Strategy For Scaling FinTech Businesses [Podcast]
Originally published on WebEngage.
“Go out, find the product-market fit, do the pivot if need be but don’t burn money only on the hypothesis.” — Damandeep Singh Soni, Startup Growth Consultant.
With a heavy surge in the global digital payment sector, solutions available are many but the discovery is extremely less. At such times, the only way to climb the growth ladder is by creating a robust full-funnel strategy!
To explore this strategy and many more nitty-gritties of growth marketing in the FinTech industry, we at WebEngage, got into a sassy and insightful conversation with Damandeep Singh Soni, who worked with markee names which include WeCash and MobiKwik to name a few.
Let’s explore this journey with Damandeep in an unnerving podcast, you’ll learn:
i. The important aspects of a user journey map in Fin-Tech businesses.
ii. How difficult is it to get users to transact online?
iii. How to overcome user engagement and retention challenges faced in the Fin-Tech space?
iv. How to combine Tech and Marketing to form a rocketship of growth?
v. What route should today’s marketers take to build a full-funnel approach?
