Rewriting the Marketing Playbook for 2020 & Beyond
A podcast recorded and published by WebEngage.
A few weeks ago, we, at WebEngage, started a homegrown series of podcasts directly addressing the every changing user behavior during the COVID-19 pandemic. The podcast also aims at equipping modern marketers with the latest tools and strategies to reach their customers during uncertain times.
Cut to today, with 7 episodes already making noise in every nook and corner of the world, I’d like to share the 8th one with you!
We invited Dhananjay Yadav, AVP of Growth and Marketing at HomeLane — a home interior company, to share his experience of marketing during the times of a COVID019 pandemic.
He says, “Practically speaking, it is turning out to be a lot hectic than usual. The work time has extended and it is a challenge to manage time and develop efficiency altogether. However, we are trying to adapt to this situation as it eventually is going to be a new normal for a long time to come ahead.”
