[Special Podcast Edition]Rewriting the Marketing Playbook for 2020 & Beyond
Originally published on WebEngage.
With Coronavirus hitting the shores of many large countries, marketers are constantly thriving to carve new ways, means and strategies to reach out to their customers and engage with them in the best possible manner!
And this is when we, at WebEngage, decided to the around 50 marketers with diverse backgrounds and interests to chip out their user engagement and marketing strategies to manage such crisis.
The first on the platter is Meera Iyer, Chief Marketing Officer of Medlife — a leading online pharmacy. She is a seasoned veteran in the sales and marketing domain for 13+ years. During her previous stints, she served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.
