Spinny, A Full-Stack Car Buying Platform, Witnesses 432% Uplift In Test Drive Bookings
Originally published on WebEngage.
About Spinny
Founded in 2015, Spinny is an online-to-offline (O2O) full-stack platform for buying and selling pre-owned cars in India. Users can follow a simple 4-step process while purchasing a pre-owned car from Spinny:
- Select the car on the Spinny app/website
- Take the test drive at their doorstep or the nearest Spinny car hub
- Complete the paperwork and payment
- Get the car delivered to their doorstep
Every car offered through Spinny passes a 200-point inspection checklist and comes with a 1-year warranty, 5-day money-back guarantee and buyback insurance.
The right selection, adequate assortment, fair & scientific pricing and hassle-free user experience are the core pillars of Spinny’s business model.
Adopting the right retention platform that meets Spinny’s expectations
With an objective to deliver a best-in-class car buying experience, Spinny decided to adopt WebEngage’s retention operating system to:
- Win back dropped leads
- Automate user engagement and retargeting communication flows
Here’s a glimpse of one of the most important use cases implemented by Spinny using WebEngage. If you want to get detailed insights into the success story, you must check out the detailed version.👇
