Supercharge Your Communication With Personalization

Kinjal Shah
1 min readApr 9, 2020

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This webinar was originally uploaded on the WebEngage platform.

Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button.

We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right.

Topics Covered

  1. Importance of personalization.
  2. Why personalization works?
  3. How to implement personalization in your communication.

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Kinjal Shah
Kinjal Shah

Written by Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

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