Supercharge Your Communication With Personalization

Kinjal Shah
1 min readApr 9, 2020

This webinar was originally uploaded on the WebEngage platform.

Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button.

We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right.

Topics Covered

  1. Importance of personalization.
  2. Why personalization works?
  3. How to implement personalization in your communication.



Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.