This webinar was originally uploaded on the WebEngage platform.
Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button.
We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right.
- Importance of personalization.
- Why personalization works?
- How to implement personalization in your communication.