The 16 Mobile App Metrics You Need to Absolutely Track in 2020
Originally published by WebEngage.
After you’ve published your app on the Google / Apple store, the three things that will occupy the larger chunk of your brain are:
- How to get more people to download your app (which, as you’ll come to know, is not-that-important-a-thing to worry about)
- How to get people to spend more time inside your app (the stickiness quotient)
- And how to get more people to purchase (or take your other desired actions)
But these are your overarching objectives and there’s no one single parameter to give you inch-perfect insights into them. So, how would you know if these objectives of yours are being met?
For that, you need to keep an eye on the various kinds of “Mobile App Metrics”.
So, What Exactly are Mobile App Metrics?
They tell you about the performance of your app and will keep you informed around retention, engagement, conversion and revenue generation potential of your users.
We’ve listed down the most important metrics you must consider to map and measure your success.
Get the entire explanation of how to exactly measure them, why you should do so and all other details on the blog itself. Read now.
