Originally published by WebEngage.
We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed?
By providing highly targeted, customized and hyper-personalized experiences. That is what Hyper-Personalization is all about.
What is Hyper Personalization?
Hyper personalization is a more advanced next step to personalized marketing where it leverages artificial intelligence (AI) and real-time data to supply more relevant content, product, and service information to every user.
In this blog, we will learn how brands like Amazon, Starbucks, Netflix & Spotify are fully embracing hyper personalization going into 2020. Also, find industry-specific data points that can be used to create effective hyper-personalized campaigns for your business.