A candid chat with Manav Sethi, CMO at Eros International recorded and published on WebEngage.
“As a country, it’s been quite some time since we’ve taken a structural shift from the TV (linear model) to the OTT model. As people are at home since the lockdown, they have interestingly started exploring other genres or the shows which they didn’t finish earlier.
On the business front:
→ The lockdown has seen an incremental consumption for the OTT space.
→ As a marketer, it is important to look after the whole customer lifetime value.
→ We have successfully managed good results in the retention aspect.”
This is what Manav thinks about the state of the OTT industry today!
Manav Sethi is the Group Chief Marketing Officer of Eros International — a leading global film entertainment company. He is a renowned professional in the marketing domain for 20+ years. Previously, he was the founding CMO of ALTBalaji where managed to break the notion that ‘Indians don’t pay for content’ and onboarded 4M+ paying customers within 15 months of product launch.
If you’re an OTT platform user or expert, here’s a podcast you shouldn’t skip!