“There is a momentous rise in the consumer base reaching 160% of the pre-COVID count. We are upscaling our libraries of content to manage the supply accordingly.”
A podcast with Divya Dixit, SVP — Direct Revenue, Marketing & Analytics at ALTBalaji.
Divya Dixit is the SVP — Direct Revenue, Marketing & Analytics at ALTBalaji — an Indian subscription-based video-on-demand platform. Divya is a seasoned marketing professional with over 20 years of experience across industries like digital, broadcasting, telecom, music, and retail. She was previously the VP of Marketing at Zee5 — an Indian video-on-demand service run by Essel Group.
And we got into a candid chat with this mastermind to understand how she’s responding to the evolving consumer behavior during the COVID-19 times and driving subscriptions and traffic to ALTBalaji.