Toppr, India’s booming after-school learning app, witnesses 133% uplift in conversions through personalized campaigns!
Originally published on WebEngage.
EdTech is one of the most flourishing startup sectors in India. It beholds a large addressable audience, growing investor interest, increasing paid subscriptions, and intense competition. A recent Google-KPMG report estimates the overall sector to grow 8x and reach $2 billion by 2021. The paid subscriptions are likely to reach 9.6 million with 6x growth since 2016.
About Toppr
Toppr is India’s booming after-school learning app for 5th to 12th-grade students. It supplements classroom learning with interactive lectures, useful practice materials, regular tests & doubt-solving sessions to make learning personalized for the students.
Launched in 2013, Toppr started off as a platform specifically focused on helping students prepare for competitive exams such as IIT-JEE, AIIMS, BITSAT, and many more. Once Toppr realized a pool of opportunities that exist in the business, they shifted their focus towards students of both junior and senior classes beginning from class 5 to class 12.
In order to provide exceptional learning experiences to all the students, Toppr scaled up its educational resources drastically:
- 2 million+ pieces of learning materials provided
- Over 4 million doubts solved
- More than 3 million tests taken by students
- 70K educational videos uploaded
- 15 lakh+ questions and solutions provided
Download your copy of Toppr’s success story now!
Shortly after raising $35 million in 2019, Toppr is all geared up to hit 20 million users (approximately) in 2020.
Objective
Equip every student with personalized learning
Challenges
1. Running quick and timely experiments to understand user behavior
2. Sending relevant learning content to the students
3. Enabling unassisted sales
Solutions
1. Driving content discovery and incorporating personalization
2. Enabling faster testing cycles
3. Steering user adoption
Results
