TravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting
Originally published on WebEngage.
In the last 20 years, a lot has transformed in the Indian travel industry. One major boon is the online travel aggregator (OTA) sector. Some of the major OTAs comprise Go-MMT, Trivago, Booking.com, Yatra, TravelTriangle amidst many others.
As per recent research, the overall Indian travel market is estimated to reach USD 48 billion by 2020 at a CAGR of 11%. Another credible study reveals that the online travel market alone is expected to account for around 40%-50% of total transactions by 2020.
Technological advances, consumer awareness, and the upliftment of the Indian middle-class seem to be the key driving forces of the above-mentioned advancements in the future.
About TravelTriangle
In 2011, Prabhat Gupta, Sanchit Garg, and Sankalp Agarwal kickstarted TravelTriangle.com to make holidaying easy and convenient for the travel enthusiasts in the country.
Today, TravelTriangle aids 97% of travelers with:
- Exceptional end-to-end travel experience
- A colossal network of 600+ verified local travel agents in 60+ countries
- Dedicated teams for constant guidance
It envisions itself as being the biggest OTA marketplace in the country having over 200 destinations in its kitty. This means, there’s something in store for every traveler who comes to TravelTriangle!
Goals, Challenges & Solutions
TravelTriangle wanted a consolidated solution that would help them efficiently troubleshoot the challenges that centered around defined segmentation, centralized communication, and increased conversions.
After sifting through multiple marketing automation solutions, TravelTriangle decided to join hands with WebEngage. WebEngage carefully paid heed to TravelTriangle’s concerns and came up with quick and customized solutions.
Listed below are the top 3 challenges TravelTriangle faced and the solutions that WebEngage provided them with.
