Up Your Business By Catering To Multi-Sided User Communication — A Cuemath Story
This story was originally published by WebEngage.
A major player in the Indian ed-tech ecosystem, Cuemath had relied on traditional ways for data consolidation and product communication. But changing market conditions and increasing user touch points made it necessary to adapt to a fresh, more comprehensive approach.
When their product team approached WebEngage to identify potential opportunities, WebEngage’s Onboarding team recommended and developed a unique user-profile specific model for them. This model helped to build profitable relationships with users, drive results and ensured rapid adaptability for the future.
The Full Story
Founded in 2013, Cuemath is an interactive, after-school math excellence program that brings together the best of technology and personal teaching in India.
Before we proceed, let’s take a moment to applaud the current technological advancement in the Indian ed-tech space. The primary and secondary education category currently has the largest addressable audience, with a student base of around 260 million. As per a KPMG report, this category is expected to grow at a CAGR of 60% to reach 773 million dollars, making it the largest category in 2021.
With immense potential in the market, Cuemath has extensively invested in its Cuemath Learning System (CLS). CLS is a multi-format approach that comprises carefully-designed workbooks, tablet activities, and puzzle cards to provide children with an engaging and holistic learning experience.
Challenges for Cuemath
#1: Data Consolidation and Communication
#2: The Customer — Consumer Complexity
#3: A Teacher’s Lifecycle
