Use On-Site Notifications Rationally.
A case study from the WebEngage trunk.
Bajaj Finserv, a part of Bajaj Holdings & Investments Limited, is an Indian financial services company focused on lending, asset management, wealth management and insurance. It is engaged in life and general insurance businesses through its joint ventures with Allianz SE namely Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Company Limited.
The influence of digital channel is on a rise across all types of financial buying. Whether it be gathering information during the pre-purchase stage, comparison of alternatives or even the final purchase digital has emerged as a dominant channel.
BCG estimates that by 2020, three in four insurance purchase would be influenced by digital channels during either the pre-purchase stage, purchase or renewal stage.
For Bajaj Finserv it was no different, they registered monthly traffic on site to the tune of ~1 million. A large chunk of visitors came to look into particular sections of the website but only to leave without sharing any information. Meaning most of the site visitors were anonymous, unidentified.
The marketing team at Bajaj Finserv thus had one aim –
They wanted to make the most of the traffic on the site, convert them into leads to be fed into the sales funnel.
The WebEngage Effect
With the aim to make visitors take desired actions on the website, the marketing team at Bajaj Finserv deployed a comprehensive campaign using WebEngage.
The campaign was designed to segment-specific set of visitors based on their behavior, target them with relevant messaging, guide them to relevant pages, thus optimizing the conversion funnel. Here is how they did it!