[Webinar] Enabling One-To-One Marketing With Hyper-Personalization

Kinjal Shah
1 min readAug 4, 2020

Originally released on WebEngage.

As marketers (as well as customers!), we are bored of the same old basic personalization in marketing campaigns such as personalization of first name, last name etc. We want more! We’ll only settle for more! With hyper-personalization, more is now possible.

Not only does hyper-personalization utilize behavioral and real-time data to create highly contextual communication but it also guarantees a relevant and a highly customized experience for the customer.

Sounds interesting, right? But we haven’t even scratched the surface yet.

In this webinar, we will dig a lot deeper into WHY hyper-personalization is the future of marketing. Moreover, we’ll also explain HOW global brands like Netflix, Starbucks, etc. are using this technique to win the hearts of millions of their customers.

Topics in the Webinar

  • Why hyper- personalization > personalization
  • Why do you need hyper-personalization in today’s world
  • How Amazon, Starbucks, Netflix, Spotify, etc. use hyper-personalization
  • Why hyper-personalization is the future of marketing

Go to webinar!

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Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.