Why B2C Marketers Need Multichannel Marketing Automation To Stay Relevant?
A doorway to an expert’s opinion initially published on the WebEngage portal.
Customers’ journey to buying a product is not linear- they interact with a brand on different channels (website, mobile app, etc.), look for reviews, and have queries that need to be resolved. A brand needs to garner customer attention, build a connection using stories, and drive a seamless experience to enable purchase.
BTW, I am Damandeep Singh Soni, Sr. Advisor, Growth & Marketing and am here to walk you through the diverse aspects of multichannel marketing and state why do you need ultimately!
Each channel lends itself to different formats of storytelling. It also enables brands to gather data about the user so that experiences can be personalized. Users coming to the brand’s online platform from different channels behave differently. But how does it actually work?
Let’s get a bit deeper into this.
Multichannel marketing brings scalability in your marketing strategy, tactics, and operations. It enables you to be present across channels seamlessly. Additionally, it helps you build brand awareness, and drive conversions.
A multichannel strategy needs to be backed by a marketing automation platform so that customer experience is not impacted and your marketing team’s productivity can be enhanced. To be able to stay relevant (nay, thrive) in this environment, you can look towards multichannel marketing automation to solve these 3 core areas for you:
